Strategic planning at sun Life Harvard Case Solution & Analysis Though, till time, the company has succeeded in making the operations profitable, however, the company is posited with the threat of rising internet usage by the banking and financial service providers in Canada.This may drive away Sun Life’s competitive edge, since the company offers the hassle free, efficient management of policies and financial portfolio to the client through internet. The company from its initiation endured the innovative strategy to keep up the market pace.In doing so, it incorporated the strategy of targeting the national accounts and e commerce models utilization to create and sustain its value proposition in the market, thus establishing a competitive edge in the market. Over the period of time, under the leadership of Kevin Dougherty, the company progressed and reached up to the sales of CN $345 billion in Asset, making it the world’s largest financial service provider. Sun Life Company offers the financial services to the two major groups (1) Investment services (2) Health insurance services. Keywords: Competitive edge, Strategic process, Team synergy, Internet,Ecommerce Model The CEO has to decide whether to incorporateit as a culture of the organization or should decide a different strategy to utilize the strategic process in developing a team synergy and thus success sustainability in the market. Though Sun Life succeeded in developing a strong competitive edge in the market, however, the use and rising penetration of internet in financial servicesector and insurance sector posited the threat for the company’s competitiveadvantage.In such situation, Dougherty developed two strategic decisions in the organization (1) to develop a special team of 16 managers to innovate and think out of box so to continually elevate the company’s value proposition and utilize the team projects in what manner (2) to sustain and incorporate the retreat process in the organization since this proved to be successful in the first placefor the organization in developing a wave of strong thinking. The case illustrates the strategic decision making process and strategic planning process pursued by the Sun Life Insurance Company headed by Kevin Dougherty in 1994.The company offers the financialservices to the two groupsnamely investment insurance and health insurance.Overthe period of time, the company grew in size andrevenues by adopting an innovative strategy to cater the customers.It utilized the ecommerce model technique to offerthe services over the internet thus reducedthe hassle of maintaining the insurances &administration cost while on otherhand improved the two-way relationship between customer and the company,since it offered the ease of managingandswitching the insurance policies over the internet. Strategic planning at sun Life Case Study Solution

Sun life insurance company of america